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Wear Beauty, Live Kindly

YC was born from passion, creativity, and a love for life. Founded by a husband-and-wife team with over eight years of experience in women’s fashion, our journey began in Southeast Asia as digital nomads, designing collections for major brands. Both of us studied fashion design in college, and it has been a joy to turn our lifelong passion into a career.

When the pandemic disrupted the world, we left our digital nomad lifestyle behind, got married, and settled in Hong Kong to start our own brand—YC. After the world began to reopen, our travels reignited our curiosity and purpose. While exploring, we were saddened to see many beautiful natural landscapes polluted by industrial waste. This inspired us to create a brand that not only brings joy to women but also contributes to protecting the planet.

During our travels through Vietnam, India, and China, we carefully selected factories that provide safe working conditions and respect the environment. We ensure fair wages, equal employment opportunities, and proper rest for all workers. Our commitment is simple: to create beautiful clothing without harming the earth and to give workers pride in the role they play in protecting our planet.

As founders, it brings us great joy to design and deliver products that are mindful of the environment, bringing our creations to women who cherish life. We’ve encountered people facing hardships everywhere we traveled, and we learned that a beautiful outfit can bring a smile and a sense of hope. Our dream is that every piece of YC clothing can inspire confidence, happiness, and optimism in the lives of the women who wear it.

YC is committed to creating a different shopping experience—without middlemen, connecting customers directly with designers and factories. We offer comfortable, high-quality clothing at fair prices. Our mission is to bring smiles to women’s faces with thoughtfully curated, trendy designs that empower their confidence and beauty. Our goal is simple: for women to feel their best in every season of life.